This Is Our Story

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I have been a wine buff since I was 18, after working in a wine store whilst studying to be an historian. I soon discovered I liked the fascinating world of wine much more than history – there is only marginally less blood and drama but far fewer dates to remember – and so I abandoned one for the other and have worked in the wine world ever since. After I completed my degree in Wine Science and being fortunate enough to grow up in Europe, I travelled as much as I could, whilst working in as many parts of the wine industry that would have me. Finally moving to the USA for love, VitRen was created to share my passion for both travel and wine.

Our Philosophy

Born from the often heard cry of "I wish I had spent more time there", I decided to create a tour company with a difference. One that centers on respect for the places we go, provides the most amount of contact with the people who live there, and therefore gives you the most intimate experience. I want you to feel like you know them as friends by the time you leave.

 

In line with that, I didn't want to rush you through a country in an effort to play 'famous site bingo' - with more time spent traveling from hotel to hotel, packing and unpacking, then wandering through ancient streets, or discovering a perfect piece of art to take home. This way you will have more memories made. I also didn't want to choreograph every second of your time, to give you more opportunities to explore. You also don't have to worry about transport or finding the right hotel. All of that is taken care of so you can concentrate on enjoying yourself and spending time on the important things. 

And then, there is the wine. Is there anything more tied in with the land and its people then the food and wine grown there? Like a good wine, time must be spent and attention to detail made for it to be a never forget moment. I wanted to show that there is more to the wine world than just the famous names - think of places like Croatia and Slovenia as off Broadway shows, produced by old directors, who are creating exciting and new things to taste. They may not be as familiar to us now as they once were, but there is no denying their ability and charm. Improvements and recovery of the vineyards in that area of the world has been remarkable, mostly through the ingenuity of the families that have farmed the land for generations. Their love for it shows not just in the wines, but in everything they make - cheese, produce, and olive oil are all world class. I love it there and I want to share it with you in the best way I know how.

Jayne